5 Reasons Why Video Voiceovers Are Important

Rashida Beal
Jan 1, 2023
5 Reasons Why Video Voiceovers Are Important
5 Reasons Why Video Voiceovers Are Important

Video advertisements are powerful for your marketing strategy. The truth is that digital marketing is saturated with tons of content, so setting yours apart is critical.

Creating a video for video marketing is now fairly simple, but it can be hard to reach all of your target audiences.

What if your market research uncovers that your target audience speaks different languages? Would you have to create multiple videos to hit all of the demographics?

The good news is that there's a solution for promoting your product or service around the world without creating several videos or hiring different voice actors.

Maestra can help you expand your marketing horizons by providing dubbing, voiceover, and online translation services that will work perfectly for any advertisement campaign. Marketing efforts on social media platforms may seem like a big task, but Maestra makes the work of voiceovers and dubbing simple and smooth so that you do not have to stress about the workload.

Why are video voiceovers and dubbing so helpful for marketing campaign videos?

In this article, we break down the top 5 reasons why video voiceovers can boost your audience outreach efforts.


Boost Your Professional Atmosphere

Videos that include voiceovers provide a more professional feel. Even if you do not think audio is important in your advertisement campaigns, there are many people who rely on audio descriptions to make their decisions about online advertisements.

How many times have you scrolled through social media, saw an advertisement that had no sound besides background music, and all of the actual information about the ad was through the post description or posted in words on the campaign itself? If your answer is often, then you may have also found yourself swiping away from that ad because it did not grab your attention.

In order to deliver your message to your audience in a way that will make them invest in your services, you need to have a call to action that can be highlighted in more than just a social media description or having “BUY NOW” written across the campaign.

Including audio content on your videos can make your company, business, or service look more appealing and professional because you are willing to put in the work to have multiple levels of strategies for your advertisements.


Target Specific Audiences

Suppose you are looking to expand your audience to an international view, or even target specific nationalities that are in your target audience. In that case, you can use voiceovers to reach individuals that speak specific foreign languages. It is important to account for people in your target audience who are not native speakers of your native language.

With Maestra, you can keep your original video campaigns but just add specific audio tracks that feature voiceover translations of your requested content. Maestra has an automatic video dubber that uses AI to translate and dub over the original audio in one of over 70 languages.

After you select your language, you can synthesize your voice recording options from a variety of computer-generated audio content recordings.


Frame the Narrative of Your Video

One thing that you must decide on before adding audio recordings or voiceovers to your content is to determine the tone you want to set for your campaign. This tone will direct the entire frame of your campaign’s narrative.

If you want to sway your audience into buying a product, you may want to go for a more enthusiastic tone. If you want to make your audience feel something or get attached to a campaign, you may want to aim for a more compelling voice.

Choosing the perfect voice to match your campaign can be crucial to its overall success. Luckily, Maestra has voiceover software that will allow you to overlay AI-generated neural voices with your original video content.

With the option to edit your voiceover as well, you can make the audio work perfectly with your original video content, so you don’t have to worry about shooting video for the audio to correlate with.


Maestra for Video Voiceovers

Choosing the right voice-over solution for your videos is essential. If you are looking for trained voice actors to provide audio content for specific content, then you can expect to spend a lot of money. The truth is that there's a much easier solution than hiring voice talent for video voiceovers and dubbing.

Maestra has you covered. From explainer videos to documentaries to commentary, Maestra has your back with AI- generated voiceovers.

Our software tool will save you less effort in attempting to find a professional voice actor who is willing to stay on and do extended work and less money since Maestra can do it all and translate your dialogue effortlessly.

Easy Translation Without Relying on Google Translate

While the most spoken language in the world is currently English, that does not mean that there are other languages that people are more familiar with. In fact, the language with the most native speakers is Mandarin Chinese, not English. Hindi and Spanish are also very highly spoken both natively and internationally. Therefore, you may need more than one language to reach your ideal audience.

Google Translate can help translate in a pinch, but it is not the most accurate solution. Maestra provides those same services but with the addition of dubbing software that integrates the languages with your video campaigns. The automatic voiceover and video dubbing software provides voiceover audio from transcripts and includes creates speaker tags for each speaker.

While these translations are automatic, you can also go in and edit translations and audio at your discretion. After your voiceovers are generated with our software, Maestra’s advanced editing tools allow you to edit timecodes and translations, and merge or remove lines in a simple manner, all in the same interface. Even though Maestra’s translations are accurate, editing can be required to implement nuances and overall acquire a better end result for your business.


Simplify Video Voiceovers with Maestra

Take your videos to the next level with Maestra. Our simple software solution offers multiple opportunities for expanding your business outreach, including video dubbing. With our voiceover and dubbing software, you can save time, money, and effort while still accomplishing your goals for your audience outreach. Get started by trying Maestra for 15 minutes of audio free, or request your free demo.

Rashida Beal
Jan 1, 2023

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