With all the new gadgets, lifehacks, and five-minute DIY crafts to be found around the web, it might be easy to overlook what an established bit of tech can do to improve your daily life. Captioning might just seem like a minor convenience when you’re watching TV after a day at work or school, but actually has wide-ranging applications and benefits both for those who create them and those who use them. Here are a few of the ways captioning can improve your life and how Maestra’s caption maker can make adding text to any video easy.
First and foremost, captioning helps improve accessibility to video content for those who are deaf, hard of hearing, or suffer from some other special hearing condition. With captioning, these individuals, who make up over 5% of the population, can better engage with entertainment, educational programming, newscasts, and more. Businesses and schools who are bound by good morals and the Americans with Disabilities Act (ADA) save time and resources by using captioned materials for training and educational purposes. This way both employees, students, and others can perform their work easily and efficiently.
Captioning is the easiest way to make any sort of video content intelligible to those who speak other languages. This provides another kind of accessibility, allowing people from around the globe make use of important learning materials and take part in contemporary social and cultural trends. For those who make a living by posting video content, captioning is a surefire way to expand your reach into new demographics and increase your popularity and follower counts.
Translated captions are also a perfect way to help you learn to speak another language. You can listen to a program in your native language with subtitles in your target language, or do it the other way around—the result is the same: better comprehension, pronunciation, and vocabulary.
Adding captions to educational content is a great way to make it understandable for those with special conditions or who speak another language. However, it’s also a valuable tool for anyone else trying to learn a new subject. Studies have shown that the acquisition of new information is made more effective by learning with two senses simultaneously. In other words, listening to something while also reading it helps you comprehend and remember that info better than doing either alone. Watching a documentary or lecture with captions, thus, can help you perform better on tests and drive academic performance.
Being able to watch a video depends heavily on having a hospitable listening environment. Sadly, many of us don’t have that luxury as often as we’d like. During the day we commute on loud buses or trains, work in noisy offices, and come home to shouting children or pets. Listening to a video in these situations is virtually impossible, but reading along with captions makes it easy. The same principle applies if you’re in a place where you’re the one who has to be quiet—libraries, rideshares, quiet bedrooms, etc. Here, too, captioning removes any and all barriers to viewing and allows you to watch whatever you want whenever you want to.
Many of the benefits businesses can glean from captioning have already been mentioned or alluded to. Companies who want to advertise their products across the globe can do so easily with captioning. Captioning helps businesses save money on creating ADA-compliant work environments. Captioned tutorials and business meetings help drive employee competence and performance, creating a smooth-running and efficient workplace. Ads which are captioned become more memorable and can boost sales in the long run. In practically every level of operation, captioning helps improve how companies operate, and adding them is virtually effortless.
Finally, businesses, vloggers, influencers, production companies, and all other types of content creators can benefit from captioning because it improves SEO performance. Adding captions allows search engine crawler programs to categorize and index your content, making it more likely to show up on web searches, draw more views, and drive the engagement which is so vital to all these groups.
Captioning With Maestra
With how helpful captioning can be, it may come as a surprise how easy it can be to add text to video with Maestra’s caption generator.
First, visit Maestra’s website and select the subtitle and captioning tool from the menu up top. Then, when prompted, upload your video in whatever file format is most convenient to you. Maestra’s cutting-edge speech recognition tool will then generate a full transcript of your video’s audio in mere seconds or minutes. Select the language you want your captions generated in, and export the new file however you like—it’s that simple.
Captioning is a great way to improve your vocational or academic routine, but it’s only a fraction of what Maestra has to offer. Transcription, translation, voiceover, and more are all possible with our industry-leading suite. Visit our website and sign up for a free trial to see what Maestra can do for you.