For companies which sell products or offer services online, it’s no longer enough to use the Internet as just a platform for advertising. The most successful companies know that the key to effective digital marketing is to adopt and maintain a cohesive web presence–to present their brand, interact with consumers directly, and visibly respond to changing commercial climates and trends.
The primary means of achieving an effective web presence is through content creation, and knowing how to produce the right content and leverage it is a cornerstone of b2b and retail marketing. Here, we’ll go over the basics of a successful content creation strategy and how Maestra’s suite of transcription, captioning, and voiceover tools can help boost your productivity and reach.
Benefits of Content Marketing
Content marketing is a means of drawing in prospects and retaining loyal customers without the abrasive and heavy-handed tactics of direct advertising. With carefully tailored content posted across various platforms and media, consumers can learn, be entertained, and build a personal relationship with your company–all while simultaneously being informed about the benefits, quality, and value of your products and services.
Depending on the type and placement of this content, it can also play a central role in reaching new markets and drawing in new customers. Overall, content creation and management is a way of expanding your consumer base in a more social and inviting way.
Steps to a Great Content Strategy
Set a Goal
The first step to formulating an effective strategy is to set a well-defined goal. Saying simply that you want to draw in more customers is too broad, and leaves you with nowhere to start. Plus, one piece of content can’t reach everyone, so figuring out what to publish and post would be difficult. The best method is to find a specific segment of the market you want to target and set yourself a timeline or an engagement quota.
Research Your “Persona”
Once you have a market segment or “persona” in mind, you’ll need to do research to figure out what kind of content will be most likely to reach and resonate with them. Data software, online surveys, and the work of professional market analysts should all be taken into account before you start posting.
After getting a better picture of the wants, needs, and interests of your target persona, you’re ready to start taking down ideas about the kinds of material you’re going to post. Additional research may be necessary to determine trending topics, which web platforms to use, and aspects of formatting and presentation, but by the time management has a preliminary set of ideas, you’ll be fully ready to create.
Create Your Content
The next step is to create the content itself. Depending on what you’re making, this can mean hiring writers, scouting for actors and producers, downloading or subscribing to an editor program, a caption generator, a cloud storage system, and other pieces of necessary software, and setting a schedule for producing posts.
Manage Your Content
Now that you’re making content, you need to figure out whether what you’ve made is moving you towards your initial goal. If it is, great! If not, you’ll need to do more research, tweak your strategy and your posts, and try again. Effective content management means continuously looking for changes in the market and aligning your content for maximum impact. That way you’ll always be current and see optimal leveraging across all social and web platforms.
Depending on the people you’re trying to reach and the kind of products or services you deal in, you’ll want to create different types of content. Among the most popular are:
Social Media Posts
Social media is the primary means of reaching younger consumers, and with the right content, your company can trend with millions of web users across the globe.
Videos are visually engaging and memorable–able to explain complex concepts quickly and be entertaining in the process.
Blogs are perfect short pieces which are informative and can be read at home or on the go. They’re concise, relatable, and easy to find online.
Podcasts are informative and memorable and great for prospects and customers who don’t want to read/engage every day.
A case study showcases the success and capabilities of your company and its services and sets you apart from the competition.
Maestra and Content Management
Maestra’s full-featured creative suite can help companies produce all kinds of content and better leverage it to drive revenue.
Maestra’s transcription tool can create an accurate script from any visual content, helping improve accessibility and making it easy to post similar content across multiple platforms.
Our auto subtitle and captioning tool can quickly add text to any video, improving SEO and SERP rankings. With Maestra’s language library, captions can be generated in over fifty different languages, making your content visible and intelligible to people across the globe.
With our voiceover/dubbing tool, video content can be made more comprehensible and instructive to people who want to learn how your company and/or its products work.
Finally, our virtual workspaces enable creative teams to easily collaborate virtually to produce high-quality content from anywhere in the world.
To experience the full suite, visit our website today and sign up for a free trial of all our tools and applications.